A new product has to be 9x better for users to switch.
You have too many initiatives right now and don't know which to prioritize. Your users are very different than any other user. Your biggest fear is wasting development resources on suboptimal product decisions. You know your product-market fit is good... but not great. You're concerned that you don't spend enough resources finding the opportunities that will lead to real growth and engagement. You worry that you're building a product only for yourself.
PhD Insights can help.
We turn problems into priorities.
How we helped Velocify leverage user research to acquire customers
How we helped Zen Foods connect with their customers through brand awareness
42% of startups fail because there is no market need.
Don't be one of them.
We help with
- Concept Testing
- User Surveys
- Field Research
- Interviews and more
The most common user action on a Web site is to flee.
Make leads convert and users stick.
We help with
- Usability Testing
- Card Sorts
- Prototype Testing
- Usability Review
- A/B Testing and more
What others have to say
PhD in Quantitative Social Psychology. Expert in data analysis, survey design, data collection, and business insights.
Santa Monica, CA
hello at phd-insights.com