PhD Insights

PhD Insights is a

User Research Agency

Make Better Decisions with Feedback from Real People.

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Do you know what drives your customers?

Does this sound like your company?

  • You don’t really know what your customers need. You’re not quite sure who your customer is or what they want.

  • You know your product-market fit is good... but not great.

  • Your users are unlike any other users. Using secondary research sources wouldn’t make sense for you.

  • You have an idea for a new program and want to know what customers think before you go too far down that road.

  • You have too many initiatives right now and don't know which to prioritize.

  • Your biggest fear is wasting resources on suboptimal business decisions.

  • You're concerned that you don't spend enough resources finding the opportunities that will lead to real growth and engagement.

  • You know customer research is important but your team doesn’t have the expertise to structure or deploy surveys.

PhD Insights can help with Customer Research Delivered.

Case Studies

Our customer research turns unknowns into priorities.

Why don't we make the sale?


How we helped Velocify leverage user research to acquire customers.

How can we reduce client churn?

zen foods

How we helped Zen Foods raised their net promoter score by 18 points through Customer Research Delivered™.




Customer Research Delivered™

start with the customer’s needs, not yours.

Customer Research Delivered™ is our signature 5-step process to develop and deploy custom survey research with your customers, clients, or users. View our process to learn how we do it.


“Once we realized that we could potentially lose $30K on development, user research was a completely sound decision.”


What our clients have to say

Sheana gave us the exact information we needed to tell our story with data-driven insights.
Sheana’s gift to decipher raw data into actionable insight was invaluable to our business. With her help, we were better able to develop a deeper understanding of our value proposition to customers. But above all, with Sheana’s findings, we were able to modify our marketing strategy and better align our efforts with our customer’s needs.
— Manny F., Founder of CG Master Academy
The analysis not only helped us understand who our customers are and what they want, but also gave us tools on how to retain our customers and increase our revenue...
— May L., Head of Marketing at Z.E.N. Foods
Our study got over one million reads in less than a week. It made the front page of Reddit in the /r/DataisBeautiful section and got picked up by Bloomberg, The Times, and over 10 other international news outlets!
— Asher F., Co-owner at Asher & Lyric
When scaling our business and improving our competitive edge, analyzing our data to find opportunities for optimization of our product was vital. Sheana went above and beyond to make sure opportunities were found and after testing, we were pleasantly surprised with the results.
— Colton B., CEO of Jumper Media


S.R. Ahlqvist

PhD in Quantitative Social Psychology. Expert in user research, survey design, data collection, and business insights.

Santa Monica, CA

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Our clients love us